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A scanned copy of the authorisation letter with a company stamp (if you don’t have a company stamp, the signature of a company executive is required).

Account name ( this cannot be changed unless you apply for WeChat account verification).

Approximately £70 to pay for the verification fee, either through credit card payment or your individual WeChat Pay (a digital and paper invoice will be available after the payment).

A scanned copy of your business registration document.

To do so, you will need to have the essential documents, payment and other information at hand: WeChat has recently began allowing foreign businesses without Chinese entities to register for an Official Account using its local entity, also known as WeChat Official Account overseas. Use your own business registration certificate There are two main options for overseas companies looking to open an account on WeChat:

A scanned copy of the authorisation letter with a company stampįor businesses without a Chinese legal entityįor those who don’t have local entities, the process is naturally more complicated.

Contact details (a mobile phone number is required, along with a third-party contact to verify the details).

The Chinese ID of a mainland China citizen with a WeChat Pay account linked to his/her bank card, who will become the main administrator of the account.

￥300 to pay for the verification fee, either through an enterprise bank transfer or your individual WeChat Pay (a digital and paper invoice will be available after the payment).

A scanned colour copy of your Chinese business license.Here are some of the required documents and details that you should prepare before registering the account:

Once you’ve decided which type of account best fits your brand’s business goals, here is a simple guide on how to set up your WeChat Official Account: For businesses with a Chinese legal entityįor a business with an established Chinese entity, setting up an account is relatively simple.

If you are still unsure about which type of account is most relevant for your brand, feel free to get in touch with our team for a free consultation. The diagram and chart below outlines the key differences between Service and Subscription Accounts: For both Service account and Subscription Accounts, the annual verification will unlock more features and functions. On the other hand, Enterprise Accounts are typically used when business are looking to manage and communicate with staff internally. Companies looking to build their brand presence and reach their target audience tend to use Service and Subscription Accounts. There are three types of WeChat Official Accounts users can choose from – Service Accounts, Subscription Accounts and Enterprise Accounts (there are also Mini Programmes which we will discuss in a separate blog post). With over 25 million WeChat Official Accounts existing across the platform, its popularity and effectiveness is undeniable. It serves as a communication channel for account owners to influence and engage with their followers. Similar to a Facebook Page, it is a public profile which allows individuals or organisations to publish content, attract followers, and sell their products and services. What are Official Accounts in WeChat?Ī WeChat Official Account is also known as a WeChat public account, which translates to 微信公众号 in Chinese. So, what exactly is WeChat Official Account and how can brands set one up? This article will be the first of a three-part blog series, exploring WeChat Official Accounts and how marketers can leverage this to enter the Chinese market. Through this channel, you can engage with your audience and establish influence among key consumers. Not only is it one of the most popular messaging apps, but it also provides a number of other popular features and services including Moments, WeChat Pay, WeChat Mini Program, and WeChat Official Account.įor companies looking to set foot into the Chinese market, WeChat Official Account is a good place to start introducing your brand to a Chinese audience.

The average WeChat users spend around 82 minutes on the app every day, making it an unmissable social platform for international brands who hope to tap into the mass Chinese market. With approximately 1.151 billion monthly active users, WeChat is now one of the most popular Chinese social media apps in the world.

SIGN UP WECHAT VERIFICATION

SIGN UP WECHAT REGISTRATION

SIGN UP WECHAT LICENSE

SIGN UP WECHAT HOW TO

SIGN UP WECHAT FREE